42BELOW

Auckland

It all started with Geoff Ross sitting on a plane across the US in 1996. He was reading an in-flight magazine and saw an ad for an American bourbon and moonshine and thought “hold on, America is all about bourbon and moonshine. Vodka has to come from cold, pure countries”. And that’s when he wondered about the crap weather back home and the connection between environment and smooth vodka.

10 years later 42BELOW vodka is the world’s most awarded vodka, proving Geoff’s hunch that if you were going to choose the perfect environment to make perfect vodka you would have to choose New Zealand.